Archive for August, 2011

Web vs print story recall: Can social media play a role?

In its 2009 website redesign, the Globe and Mail got rid of a link on the front page that listed all of the stories contained in the print version of the paper that day. Of all the changes to the website, that was the one that affected me most. It always seemed that the beefiest […]

Bigger role for authors in articles, search

Which is the more important aspect of a story — the article headline or the byline? The answer would have been a easy a few years ago: the headline, of course. It’s the link people click on and the words they search for. But as social media becomes more integrated with content, the author is becoming […]