Social media use throughout organization has financial payoff – study

A couple of reporters told me last week their news organization had encouraged them recently  to begin tweeting updates. One, who was using the tool to announce new content, said audience engagement was still minimal. Another said they were unclear as to how the organization was tracking any benefit from their effort. A new study […]


Tight rules govern social media for 2010 Games

Criticism levelled by Reuters’ editor-in-chief are highlighting again the restrictive rules for spectators seeking to use social media at the upcoming Olympic Games. David Schlesinger said in a speech to the International Olympics Committee Press Commission that London 2012 will be covered by “Twitterers sitting in the stadium banging out the result in a Tweet […]