Twitter referrals difficult to count

I’ve started playing with Storify recently. It’s a nicely constructed tool for building a narrative out of social media conversations. This Storify combines conversations among three journos as they dissect a conclusion on Twitter’s influence contained in the May 9, 2011 Pew Center report on online news use: [View the story “Twitter users dissect Pew […]


News organizations should be thinking about Twitter popularity

An interesting study on Twitter use by four researchers at Yahoo Inc. and Cornell University offers some useful insights for news organizations. The researchers made four important findings: roughly 0.05% of the population accounts for almost half of all attention almost half the information that originates from the news media is spread by opinion leaders, […]


Anatomy of a bad tweet

I’ve been conflicted all day about a news story I tweeted yesterday. It concerns the strange condition that afflicted Los Angeles CBS reporter Serene Branson. Here it is: The problem is, Branson may not have had a stroke at all. A Globe and Mail story later Monday suggested that Branson had not been hospitalized — […]


Creating ‘spreadable’ news content

The Neiman Lab’s interview with Henry Jenkins’ on the subject of “spreadable media” is a must-read. Jenkins, a journalism and cinematic arts professor at the University of Southern California, makes a blunt statement about the relevance of news in the social media age: “If it doesn’t spread, it’s dead.” Obvious? Perhaps. His point is that news […]


Retweet or retreat?

The CAJ is examining the ethics of journalists forwarding information they haven’t verified.